End of the Road for our Land Rover Defender 110s
South Africa 4×4 Rentals has been one of the last 4×4 rental companies in southern Africa that rented out TD5 and Defender 110 vehicles. But reality caught up with us and I have decided this week. No more. With immediate effect we will start selling off our Land Rover Defenders. We will replace them with Toyota Hilux 2.4 4×4 Double Cabs and Toyota Land Cruisers. I have a few good ideas based on experience the past 8 years on how to really make the Toyota range stand out from the other 4×4 rental companies !
TD5 Land Rover Defender 110
Many Land Rover owners all over the world rented the the TD5 as they had one themselves or a TDi. These vehicles was stopped being produced in 2009 and our 3 we had left were 2008 and 2009 models. They are real classic 4×4 vehicles ! What happened with these is that clients that did not know Land Rovers will rent them for their look and because they are a slightly cheaper 4×4 rental. Reality is that these clients does not appreciate the TD5 ( they probably drive a Toyota Fortuner themselves…lol.. that was funny ) and then do not like the vehicle. This leads to complaints and general unhappiness that results in lots of further issues. I have found that 90% of the complaints regarding our vehicles are Land Rover based. Strange how non Land Rover people will spoil the fun for Land Rover people…. something is wrong with this picture.
Anyway, from a business point of view…Enough !
Somewhere in the future I will add a few Land Rover Defenders again to the fleet but these will be for selected clients and maybe some new clients that can prove before the time they are Land Rover people and can appreciate these awesome 4×4 overland companions.
Thank you to all clients and friends that supported the Land Rover Defender dream…….
South Africa 4×4 Rentals – Johannesburg